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Advertising & Sponsorship Opportunities

Elevate your brand's visibility within Florida's home care provider community by exploring our tailored advertising and sponsorship opportunities. These strategic investments offer vendors the chance to sponsor our continuing education and professional development programs while advertising prominently on our website and in publications. Exclusive rates are available to HCAF members, and prospective members can participate at twice the listed rates.

For more information or inquiries, please call (850) 222-8967 or send us a message.

Email Promotion Advertisement Package

Feature your organization’s logo in all HCAF email promotions, including our biweekly newsletter, event announcements, news updates, action alerts, and more. With 10-20 emails sent per month to over 9,000 subscribers, this package offers excellent visibility. Advertisement dimensions are 250 × 250 pixels in PNG, JPG, or GIF format.

  • 1 week: $100
  • 1 month: $400
  • 3 months: $1,200
  • 6 months: $2,400
  • 1 year: $4,500

Home Care Services Directory & Referral Guide Advertisement

The Florida Home Care Services Directory & Referral Guide is an indispensable resource for Florida home care agencies, mailed annually to over 2,200 licensed home care agencies and 300 hospital discharge planning units across Florida. The digital edition is accessible year-round on our website. Advertising options range from business card-sized ads to full-page ads.

For more information, contact E&M Consulting, Inc. at (800) 572-0011 or email brian@emconsultinginc.com.

Home Care Salary & Benefits Report Advertisement

The annual Florida Home Care Salary & Benefits Report provides essential compensation and benefits data for Florida’s home care industry, helping providers assess pay rates, benefits, and recruitment strategies. The report is subdivided by provider type (Medicare, Medicaid, and Private Duty) and geography (statewide and regional).

  • Full page: $150
  • Half page: $75
  • Quarter page: $50
  • Business card: $25

Career Center Job Posting

HCAF’s online Career Center connects job-seeking home care professionals with employers and includes all postings in job flash emails to more than 9,000 subscribers.

  • 30-day posting: $99
  • Multiple 30-day postings: $79.20 each (20% savings)
  • Annual subscription (unlimited postings): $2,500

Email Newsletter Advertisement

Promote your organization in our members-only email newsletters, sent biweekly to over 4,000 home care professionals. Advertisement dimensions are 250 × 250 pixels in PNG, JPG, or GIF format.

Certified Newsletter (~3,000 recipients)
    • 2 months (4 editions): $300
    • 6 months (12 editions): $900
    • 1 year (26 editions): $1,950
Private Duty Newsletter (~1,000 recipients)
    • 2 months (4 editions): $150
    • 6 months (12 editions): $450
    • 1 year (26 editions): $975
Certified & Private Duty Combination (~4,000 recipients)
    • 2 months (4 editions): $400
    • 6 months (12 editions): $1,200
    • 1 year (26 editions): $2,600

Website Leaderboard Advertisement

Maximize exposure with a rotating leaderboard advertisement on HCAF’s home page, which averages 6,300 views per month. Only four rotating advertisements are available at any time. Advertisement dimensions are 900 × 84 pixels in PNG, JPG, or GIF format.

  • 3 months: $1,000
  • 6 months: $2,000
  • 1 year: $4,000

Florida at Home Magazine Advertisement

Florida at Home is HCAF’s official magazine, published biannually and mailed to more than 2,300 Florida-licensed home health agencies and over 300 vendors. This publication provides expert insights, industry news, and valuable resources. Advertising in Florida at Home ensures your organization is top-of-mind with key stakeholders in Florida’s home care industry.

For advertising opportunities and rates, click here to explore our media kit and contact E&M Consulting, Inc. at (800) 572-0011 (ext. 0104) or email advertising@eandmsales.com.

HomeCareCon Annual Conference & Trade Show

HomeCareCon is HCAF’s Annual Conference & Trade Show and premier annual event, bringing together approximately 600 industry professionals, including agency leaders, clinicians, caregivers, legal and health care experts, and vendors every summer in Orlando.

Support HomeCareCon and position your organization as a market leader. Sponsorship fees range from $100 to $10,000, offering options for every budget. Sponsors contributing $5,000 or more receive a complimentary booth at the trade show (as space permits). HCAF will work with sponsors to tailor opportunities to meet marketing objectives.

Home Care Warm Up

The Home Care Warm Up is a full-day annual winter program exclusively for Medicare home health professionals. Attendees hear directly from industry experts and gain valuable insights to position their agencies for success. Sponsorships are available at platinum, gold, and silver levels for in-person sponsors.

Private Care Symposium

The Private Care Symposium is a comprehensive professional development event tailored to Private Duty (private pay) home care providers. Held in the fall, the program begins with an evening networking reception, followed by a full day of enriching sessions and collaboration. Sponsorships are available at platinum, gold, and silver levels for in-person sponsors.

Home Care CEO Executive Strategy Retreat

Designed for home care agency owners, the Home Care CEO Executive Strategy Retreat helps leaders develop a five-year strategic plan to grow their businesses, increase income, and prepare for the future. Sponsorships are available at platinum, gold, and silver levels for in-person exhibitors, with à la carte options for virtual exhibitors.

In-Person & Virtual Education Programs

HCAF hosts 75+ live continuing education and professional development programs annually.

In-person sponsorships cost $10 per attendee, with capping options available. In-person sponsorship benefits include:

  • Networking with attendees during registration, breaks, and post-program sessions.
  • Opportunities to introduce speakers and present product demonstrations (10-15 minutes).
  • Marketing material distribution and table displays.

Virtual program sponsorships are priced at $10 per attendee, capped at $500. Virtual sponsorship benefits include:

  • Logo placement in promotional emails, event registration pages, and program presentations.
  • Recognition during the event and the opportunity to distribute marketing collateral.
  • Access to attendee lists with full names and mailing addresses.

Home Care Connections

Home Care Connections are regional events held biannually across Florida’s 11 health care regions. Designed for networking, education, and industry updates, these low-cost events are open to all, with discounted rates for members.

Sponsorship options:

  • Virtual Sponsorship: $100 per event.
  • In-Person Sponsorship: $250 per event.
  • Series Sponsorship: Includes virtual and in-person events, with added opportunities to address attendees and introduce speakers at HomeCareCon.

Advocacy Days

Held annually in Tallahassee (spring) and Washington, D.C. (varies), Advocacy days connect industry professionals with policymakers to advance home care priorities.

Sponsorship benefits:

  • Logo placement in promotional emails, event registration pages, and advocacy materials.
  • Verbal recognition during the kickoff reception and policy briefing.
  • Opportunities to address attendees and interact during the event.

Home Care Huddle Podcast

Sponsor HCAF’s monthly podcast to connect with home care professionals and decision-makers. Sponsorship includes:

  • Exclusive rights as the sole episode sponsor.
  • Logo placement in email blasts, social media posts, and on the HCAF website.
  • Verbal recognition during the episode, plus acknowledgment in member forum posts.

Sponsorship fees are $350 per episode or $3,600 for a year (12 episodes).

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