Advertising & Sponsorship Opportunities

HomeCareCon Annual Conference & Trade Show

HomeCareCon is HCAF's Annual Conference and Trade Show and the leading and largest home care industry event of the year in Florida. Each year we bring together approximately 600 industry professionals, including agency leadership, clinicians, caregivers, state and national healthcare and legal experts, and vendors who serve the industry.

We need your support to make our next HomeCareCon as successful as possible. Our sponsorship program is designed to help your organization reinforce its position as a market leader in exchange for helping to defray some of our extensive conference costs. Our goal is to offer your organization a wide range of opportunities to create positive exposure that reinforces awareness of your products and services within Florida's home care industry.

Sponsorship fees range from $100 to $10,000, offering options for every budget. Sponsors contributing $5,000 or more will receive a complimentary booth at our Trade Show (as space permits). We are willing to work with each sponsor on a case-by-case basis to find a perfect match between your marketing objectives and our conference expenses.

For more information, email Patti Heid, Senior Director of Best Practices & Compliance, at pheid@homecarefla.org or call (850) 222-8967.

Home Care Warm Up

Home Care Warm Up is an annual winter program organized by the Home Care Association of Florida (HCAF) and designed exclusively for Medicare home health professionals. This full-day program will allow participants to hear directly from industry experts and position their agencies for success.

For more information, email Patti Heid, Senior Director of Best Practices & Compliance, at pheid@homecarefla.org or call (850) 222-8967.

Private Care Symposium

The annual Private Care Symposium is a comprehensive day of professional development tailored specifically for private pay home care providers. The event kicks off with an evening reception to foster networking and set the stage for a day filled with enriching sessions and valuable networking opportunities

For more information, email Patti Heid, Senior Director of Best Practices & Compliance, at pheid@homecarefla.org or call (850) 222-8967.

Home Care CEO Executive Strategy Retreat

The Home Care CEO Executive Strategy Retreat is designed to help home care company owners develop a five-year strategic plan that will take them into the top tiers of our industry. This interactive retreat will guide home care executives through the eight strategy elements that will help them grow their businesses, increase their income, and prepare for the future.

Sponsorships for this event are available at the platinum, gold, and silver levels for in-person exhibitors and on an à la carte basis for virtual exhibitors.

For more information, email Patti Heid, Senior Director of Best Practices & Compliance, at pheid@homecarefla.org or call (850) 222-8967.

In-Person Education Programs

HCAF hosts approximately 100 live continuing education and professional development programs per year, both in-person and online. The typical cost for sponsoring a program is $10 per attendee, and HCAF is willing to discuss setting a cap, depending on the registration rate for attendees and the number of expected attendees.

In-person programs provide the following benefits of sponsorship:

• Your organization can set up a table, hand out marketing materials, and network with attendees before, during breaks, and after the program.
• At the beginning of the program, your organization's representative can introduce the speaker(s), if desired.
• Toward the end of the lunch period, your representative will have the opportunity to present a product demonstration or an introduction to the attendees (usually 10-15 minutes).
• If lunch is served in the classroom, your representative will have access to the laptop being used to run the presentation.
• If lunch is served in a different room, arrangements can be made for a 10-15 minute presentation within the room where lunch is being served.

For more information, email Patti Heid, Senior Director of Best Practices & Compliance, at pheid@homecarefla.org or call (850) 222-8967.

Online/Virtual Education Programs

HCAF hosts approximately 100 live continuing education and professional development programs per year, both in-person and online/virtual. The typical cost for sponsoring a program is $10 per attendee with a maximum fee of $500. Fees are structured this way so that sponsors do not risk paying a lot of money if there are not very many attendees, and it also reduces the risk of paying an indeterminable amount if the program is very well-attended.

Online/virtual programs provide the following benefits of sponsorship:

• Your organization's logo on:
  • Event-specific email promotions
  • The event registration webpage
  • The event login instruction email
  • The program presentation
• Verbal recognition of your organization through a promotional blurb (1-2 sentences that you provide, subject to approval) and a statement of appreciation for your support at the beginning and end of the program
• Distribution of marketing collateral (if provided) for attendees to download with the presentation materials (or provide a hyperlink to access the collateral).
• Access to the live webinar event for up to two company representatives.
• List of attendees provided after the program, including full names and mailing addresses (email address cannot be provided unless the attendee agrees to share at the time of registration).

For more information, email Patti Heid, Senior Director of Best Practices & Compliance, at pheid@homecarefla.org or call (850) 222-8967.

Home Care Connections

Home Care Connections are held biannually for all 11 health care regions of the state. A live/online event is also conducted. These regional events allow home care professionals to network with colleagues, obtain the latest industry news and updates, and discuss current issues and best practices. They are designed to be low-cost and conveniently located. Attendance is open to all; however, members enjoy lower registration rates. Please make a special effort to attend a Home Care Connection event near you!

There are three sponsorship levels for HCAF's Home Care Connections, hosted twice per year (spring and fall).

Virtual Sponsorship ($100 per event)

Virtual sponsorship provides the following benefits:

• Inclusion of your organization's logo in event-specific email promotions, on the event registration webpage, and in the program presentation.
• Verbal recognition of your organization at all in-person events and the virtual event, through a promotional blurb (1-2 sentences that you provide, subject to approval), and a statement of appreciation for your support at the beginning and end of the program.
• The opportunity to distribute marketing materials to all attendees (in-person and virtual).
• A list of attendees provided after the program, including full names and mailing addresses (email addresses cannot be provided unless the attendee agrees to share them at the time of registration).

In-Person Sponsorship ($250 per event)

All the benefits listed above for virtual sponsors will also be provided for in-person sponsors, in addition to the following benefits:

• The opportunity to interact with attendees during the registration process and after the presentation(s).
• A tabletop display with your organization's signage and marketing materials, along with the opportunity to raffle off a prize to attendees.
• HCAF will make arrangements to distribute catered food and beverages among, next to, or even on the sponsor tables — think of it as bait!
• HCAF staff will actively encourage attendees to interact and visit the tabletop displays before, during, and after the event.

Series Sponsorship

For series sponsors (which can be a combination of virtual and in-person sponsorships), the following benefits are included:

• As time allows, only series sponsors have the opportunity to address the audience either before the event or during the networking break. We encourage such sponsors to provide their name, organization, and what attendees will gain from visiting their table during the networking break.
• Series sponsors (whether virtual, in-person, or a combination of both) will be included as sponsors of virtual Connection events at no extra charge.
• The opportunity to introduce one breakout session speaker at the next HomeCareCon Annual Conference & Trade Show.

For more information, email Patti Heid, Senior Director of Best Practices & Compliance, at pheid@homecarefla.org or call (850) 222-8967.

Advocacy Days

HCAF's annual advocacy days in Tallahassee (spring) and Washington, D.C. (spring and fall) take place over two days and connect industry professionals with policymakers to enhance awareness of home care and advance industry priorities. Both events include a kickoff reception and policy briefing, followed by a full day of legislative meetings.

Sponsor support offsets the cost of the event, including developing and printing advocacy materials, travel, lodging, and meals. For sponsoring an advocacy day event, your organization's logo will be featured on all related email promotions, the event registration webpage, and advocacy handouts. Additionally, sponsors will be recognized by HCAF staff at the beginning of the kickoff reception and policy briefing. A representative is also able to address the audience and interact with attendees throughout the event.

Pricing varies for advocacy events. For more information, email Kyle Simon, Senior Director of Policy, Advocacy & Communications, at ksimon@homecarefla.org or call (850) 222-8967.

HCAF Home Care Huddle Podcast

• Exclusive Sponsorship: Enjoy exclusive rights as the sole sponsor of the episode, ensuring maximum exposure for your brand.
• Email Promotion: Your company logo, linked to your company URL, will be featured in the email blast announcing the episode.
• Website Feature: Your company logo, linked to your company URL, will be prominently displayed on the HCAF website's episode information page.
• Social Media Exposure: “Episode Sponsored By” will include your company name and social media handles in all HCAF social media posts announcing the episode.
• Homepage Highlight: “Episode Sponsored By” with your company name and URL will be showcased on the HCAF homepage podcast advertising graphic.
• Podcast Mention: The podcast host will acknowledge your sponsorship with a brief, one to two sentence promotion about your company during the episode.
• Member Forum Post: Your sponsorship will be acknowledged in a forum post announcing the episode to our members.