About the Event
The Home Care Association of Florida is thrilled to be expecting an eager audience of home health industry leaders at Home Care Warm Up, our eighth annual winter conference for Medicare providers. With an exceptional group of key experts throughout the industry, this event truly presents a unique opportunity to hear directly from the pros to position your agency for success in 2022 and beyond.
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Tuesday, February 1, 2022
Welcome Reception
St. Petersburg Marriott Clearwater Grand Ballroom Foyer
Before you get warmed up on all things home health, please attend the welcome reception on Tuesday, February 1 at 5:00 PM to network with fellow attendees, speakers, and sponsors. Complimentary cocktails, red and white wine, domestic and imported beer, soft drinks, and bottled water will be served.
PLATINUM SPONSOR
Wednesday, February 2, 2022
Registration & Breakfast
7:00-8:00 AM
Morning Break
9:30-9:50 AM
Lunch
12:00-1:00 PM
Afternoon Break
3:10-3:30 PM
New Year, New Rules, New Horizons on the Federal Front
William A. Dombi, Esq., President, National Association for Home Care & Hospice
The last couple of years have been unlike any other, with enormous changes and challenges. This leaves us wondering what the future of health care will look like, including for the in-home care sector. During this session, National Association of Home Care & Hospice (NAHC) President William Dombi, Esq., will provide insight into the emerging trends in health care policy, legislation, and regulation at the federal and state levels, as well as discuss the integral and evolving role that home care plays under the Biden administration’s attempts to improve our health care system. The session will also offer a forecast on how potential political power changes may impact health care services at home.
William A. Dombi, Esq., is the President and CEO of the National Association for Home Care & Hospice. With over 40 years of experience in health care law and policy, Dombi has been involved in virtually all legal, legislative and regulatory efforts affecting home care and hospice since 1975. He has been lead counsel in numerous class-action lawsuits against Medicare and Medicaid programs while also acting as the lead federal policy and lobbying voice in home care and hospice. He has devoted his professional career to advancing the cause of health care at home for all Americans.
2022 Revenue Cycle Challenges and Overcoming Them!
Melinda A. Gaboury, COS-C, Chief Executive Officer, Healthcare Provider Solutions, Inc.
The times they are a-changin', and one of the most significant for home health providers coming in 2022 is the replacement of the longstanding Request for Anticipated Payment (RAP) submission process with the Notice of Admission (NOA) process. RAPs have had no associated reimbursement this year but carry a monetary penalty if not filed timely, and the same will be true for the NOA…but with a more significant penalty punch! During this session, Healthcare Provider Solutions CEO Melinda Gaboury will review some of the key aspects of the NOA process so providers can get paid and stay compliant.
Melinda A. Gaboury, with more than 29 years in home care, has over 20 years of executive speaking and educating experience, including extensive day-to-day interaction with home care and hospice professionals. She routinely conducts Home Care and Hospice Reimbursement Workshops and speaks at state association meetings throughout the country. Melinda has profound experience in Medicare PDGM training, billing, collections, case-mix calculations, chart reviews, and due diligence. UPIC, RA, ADR, and TPE appeals with all Medicare MACs have become the forefront of Melinda’s current impact on the industry. She is currently serving on the NAHC/HHFMA Advisory Board and Work Group and as Treasurer on the Home Care Association of Florida Board of Directors. Melinda is also the author of the "Home Health OASIS Guide to OASIS-D1 and Home Health Billing Answers, 2021".
Removing the Rose-Colored Glasses: Taking a Hard Look at Burnout, Morale, and Retention
Jen Blake, BSN, MS, RN, Owner/Founder, Road Less Traveled Consulting LLC
If the last couple of years have taught us anything, it is how resilient home care providers are. Everyone, however, has their breaking point, especially those on the frontlines. Burnout poses an existential threat to our workforce, now more than ever. During this session, Jen Blake, BSN, MS, RN, will discuss ways to better identify burnout within an agency as well as interventions that can be used to help combat it. Additionally, attendees will learn about strategies to boost morale and foster staff development. All of these factors can help improve staff wellbeing as well as retention and serve as a foundation for building a leadership pipeline within an organization.
Jennifer Blake, BSN, MS, RN, has been a nurse in hospice care for nine years. She is the owner and founder of Road Less Traveled Consulting LLC, an organization that focuses on clinical workflow optimization, employee education, employee well-being, and employee retention within the health care arena. She is also pursuing a Ph.D. in Counselor Education and Supervisor at Virginia Commonwealth University. Her areas of interest and experience include clinical staff education, home care nursing in the geriatric population, and therapeutic relationship building through narratives.
Value-Based Purchasing in Florida: Capitalizing on Lessons Learned
Christopher Attaya, Vice President of Product Strategy, Strategic Healthcare Programs
After the five-year Medicare Value-Based Purchasing (VBP) Demonstration came to an end on December 31, 2020, and Florida home health providers came up for air, industry analysts got busy digging into the data from across the nine VBP demonstration states. Before the VBP expands nationwide in 2023, join Strategic Healthcare Programs (SHP) data guru Chris Attaya for an analysis of Florida agencies’ overall performance compared to providers in other VBP states. Additionally, attendees will gain insight into what to expect in the next phase of VBP to ensure continued success.
Chris Attaya joined SHP in 2014 after spending 28 years in executive and consulting positions within the home health and hospice industry. In his role, he is responsible for product development and client relationships to help organizations achieve increased operational and financial performance through the use of SHP’s industry-leading analytics platform and benchmark data. Prior to SHP, Chris was the Chief Financial Officer at the VNA of Boston and had worked at Partners Health Care at Home as CFO and Chief Executive Officer. He received a B.A. in Public Health from Tufts University and an M.B.A. from the Graduate School of Management at Boston University, concentrating in health care finance.
Making the Medicare Review Choice Demonstration Work for YOU
Lisa McClammy, BSN, RN, COS-C, HCS-D, Senior Clinical Education Consultant, MAC Legacy
While many home health providers dove into the Medicare Review Choice Demonstration (RCD) with trepidation, there are those who, after six months or more into the process, are finding that the documentation review program is not quite as bad as they thought it would be. So much so that these providers intend to continue participating in the pre-claim review (PCR) process and never look back. This session will explore case studies to offer insights and lessons learned from providers who have successfully navigated the PCR process. Attendees will learn about the operational pitfalls to avoid and tips to help refine your agency’s processes in order to improve your affirmation rate.
Lisa McClammy, BSN, RN, COS-C, HCS-D, Senior Clinical Education Consultant with MAC Legacy, has more than 24 years of diverse nursing experience. Her experience includes serving as the Director of Customer Success for a home health software company, and the Director of Patient Care and Alternate Administrator for a home health agency, which gives her a unique perspective and understanding of the challenges providers face. Her clinical and consulting experience in the home care industry is the foundation for a variety of education topics presented to agencies, state associations, webinars, and workshops.
Quality is in YOUR Control
J'non Griffin, RN, MHA, WCC, HCS-D, HCS-H, COS-C, Principal, SimiTree Healthcare Consulting
With all the day-to-day operational challenges that a home health agency faces, quality is often an area that is overlooked or put on auto-pilot. However, if recent events have taught us anything, we know that this can no longer be the case. Quality care and control must be at the forefront of everything an agency does, day-in and day-out. During this session, SimiTree Healthcare Consultants Principal J'non Griffin will focus on a variety of quality-related areas, including patient outcomes, Star Ratings, OSHA and infection control, survey readiness, vaccine mandates and tracking requirements, etc. Don't miss this timely session to learn how to redirect your agency's focus on key quality initiatives and keep quality in YOUR control.
J'non Griffin, HCS-D, COS-C, HCS-H, HCS-C, is a Principal at SimiTree Healthcare Consulting and a 34-year veteran of home care as a registered nurse. She received her master’s degree in Health Care Administration in 2005. She has experience as a field nurse, director, and executive with home health and hospice agencies, both large and small. She has served as Director of Staff Development and Appeals for home health and hospice agencies. She has taken part in mock surveys for agencies and prepared agencies for accreditation. She has been directly involved in accreditation surveys, acquisitions, and many regulatory crises with state survey agencies and the intermediary. HCAF is pleased to have her currently serving on our Board of Directors.
GOLD SPONSORS
St. Petersburg Marriott Clearwater
12600 Roosevelt Boulevard North
St. Petersburg, Florida 33716
The St. Petersburg Marriott Clearwater offers an unbeatable location and a stylish feel. While you’re visiting for Home Care Warm Up, enjoy free high-speed Internet access in your guest room, stop by their restaurant, The Crafted Plate, for American dining, or enjoy a workout in the 1,600 square-foot fitness center. Exploring during your visit is easy as the hotel is an ideal ‘gateway’ to the very best in the St. Petersburg area, as well as to St. Pete Beach, Madeira Beach, Treasure Island, and Clearwater Beach.
Gues rooms feature either one king bed or two queen beds, along with a mini-fridge and coffee maker and the following benefits:
- Complimentary WiFi access in every guest room
- Onsite fitness and business centers
- No resort fees
- Free parking
- Complimentary airport shuttle to/from St. Pete-Clearwater International Airport
HCAF has secured a discounted room rate of $159 per night for attendees. The deadline to book your stay in the HCAF room block is Tuesday, January 11, 2022. Book online or call (727) 572-7800 and reference the "HCAF Annual Warm Up".
Reserve Your Seat By Registering Today!
HCAF members receive a discounted registration rate! To obtain the member discount, please log in to your profile before registering.
By registering for this event, you are agreeing to our payments, cancellation, and substitution policies.
Certified Members
Fees increase $50 after January 17, 2022
Associate Members
Fees increase $50 after January 17, 2022
Private Duty Members
Fees increase $50 after January 17, 2022
Prospective Members
Fees increase $50 after January 17, 2022
SILVER SPONSORS
Gain Exposure for Your Business & Support HCAF!
Thank you for your interest in sponsoring the 8th Annual Home Care Warm Up! Sponsor package perks and pricing for HCAF members are provided below. Prospective members will pay double the listed price. All sponsors will be provided the list of event registrants by email on January 26, and February 11. Complimentary WiFi will be provided during the event, but please note electrical power might not be available.
For more information, please direct inquiries to Patti Heid at pheid@homecarefla.org or call (850) 222-8967.
Silver Package
- The Silver sponsor package is valued at over $3,000 and includes the following perks . . .
- Reserved exhibition space to display your organization's products/services during the welcome reception on Tuesday, February 1 (as space permits).
VALUED AT $500 - Reserved exhibition space in the event area foyer during breakfast, lunch, and the morning and afternoon breaks on Wednesday, February 2.
VALUED AT $2,000 - Your organization's logo linked to the website of your choice featured in all event-related email promotions.
VALUED AT $400 - Your organization's logo linked to the website of your choice featured on this webpage and the registration webpage.
VALUED AT $200 - Your organization's logo and sponsorship level featured in the looping slideshow to be shown between sessions.
VALUED AT $100 - Half-page advertisement in the official program to be distributed to all attendees upon registration (black and white; must be provided by January 14, 2022).
VALUED AT $500 - Your organization's logo featured on a handout that acknowledges your support and sponsor level to be distributed to all attendees upon registration.
VALUED AT $50 - Your organization's logo featured on HCAF signage to be displayed in the event area and session room.
VALUED AT $200 - One (1) event registration. This registration is non-transferable and must be used by representatives of the sponsoring organization. All sponsor staff must be registered to attend.
VALUED AT $199
Gold Package
- The Gold sponsor package is valued at over $4,000 and includes all the perks of the Silver package, plus . . .
- Recognition of your organization as a sponsor of the morning and afternoon breaks on Wednesday, February 2 (not exclusive).
VALUED AT $1,000 - Recognition of your organization as a sponsor of the welcome reception on Tuesday, February 1 on HCAF signage to be displayed in the event area.
VALUED AT $65 - Full-page advertisement in the official program to be distributed to all attendees upon registration (black and white; must be received by January 14, 2022).
VALUED AT $500 - Distribution of your organization's flyer (you print and ship) or promotional item to all attendees.
VALUED AT $200 - Two (2) event registrations. Registrations are non-transferable and must be used by representatives of the sponsoring organization. All sponsor staff must be registered to attend.
VALUED AT $398
Platinum Package
- The Platinum sponsor package is valued at over $9,000 and includes all the perks of the Gold and Silver packages, plus . . .
- Recognition of your organization as a sponsor of the breakfast and lunch on Wednesday, February 2 (not exclusive).
VALUED AT $4,000 - Opportunity to introduce a session's speaker based on availability and order of sponsorship commitment.
PRICELESS EXPOSURE & BRAND AWARENESS - Full-page color advertisement in the official program to be distributed to all attendees upon registration (must be received by January 14, 2022).
VALUED AT $1,000 - Your organization's logo featured on the speaker podium sign.
VALUED AT $65 - Three (3) event registrations. All sponsor staff need to be registered to attend, but Platinum sponsors may transfer these registrations. All sponsor staff/guests must be registered to attend.
VALUED AT $597 - Your organization's logo featured on the attendee registration/sign-in roster.
VALUED AT $50 - Opportunity to be a featured columnist in an upcoming edition of Hot Sheet, HCAF's twice-per-month email newsletter that is sent to more than 4,000 Florida home care professionals. This is an opportunity to showcase your organization as an industry leader on a home care hot topic.
PRICELESS EXPOSURE & BRAND AWARENESS - Opportunity for a representative of your organization to assist HCAF Board of Directors members and staff and network with attendees as they register.
PRICELESS EXPOSURE & BRAND AWARENESS - If extra meeting space is available, Platinum sponsors will have first opportunity to reserve space for private consultations and demonstrations with attendees.
PRICELESS EXPOSURE & BRAND AWARENESS - Platinum sponsors will be given early access to select their HomeCareCon 33rd Annual Conference & Trade Show (Summer 2022) exhibition booth space based on order of sponsorship commitment.
Exclusive Sponsorship Opportunity
HCAF's 17-member Board of Directors and staff will convene for its regular business meeting on Tuesday, February 1 before the welcome reception. Gain one-on-one time with Florida home care industry leaders in an intimate environment by securing this exclusive sponsorship opportunity! This sponsorship includes the following benefits:
- Two (2) representatives of your organization are invited to attend the meeting
- Your organization's logo featured on the meeting agenda and on signage in the meeting room
- Your organization's marketing slide to be displayed as Board members arrive and acknowledgment of sponsorship by Executive Director Bobby Lolley at the beginning of the meeting
- Opportunity for a representative in attendance to briefly address the Board to highlight your organization's products and services
- Distribution of your organization's marketing materials (e.g., brochure, flyer, etc.) to the Board
The cost to secure this exclusive sponsorship is $1,000 and is available to HCAF members only. For more information or to express interest, please contact Patti Heid at pheid@homecarefla.org.
A La Carte Advertising Opportunities
- AV Advertisement
- Your organization's ad will be included in a looping slideshow/video to be displayed between sessions. ll artwork must be received by HCAF no later than 1/28/22.
- Pricing: $250
- Event Related Email Blast Advertisement
- Your company logo linked to your website
- Pricing: $500 for all email blasts; $50 for individual blasts
- Website Advertisement
- Add your organization's logo (hyperlinked to the website of your choice) to this official event website
- Pricing $500
- Welcome Guide Advertisement
- Promote your organization's products and services in the official attendee welcome guide, which includes a comprehensive program schedule, education program overviews, speaker information, exhibitor directory, and more. All artwork must be received by HCAF no later than 1/14/22.
- Pricing: $750 for full page; $500 for half page; $250 for quarter page (Dimensions: 8.5" by 11" portrait in black and white only)
Call for Prize Donations
Sponsors are welcome to contribute a raffle prize(s) to be awarded to an attendee during the event. Prizes and participation information will be promoted to attendees in event-related email promotions and in the event program (to be distributed upon registration) if commitment to participate is received by January 14, 2022.
Attendees can earn raffle entries by engaging with sponsors at their exhibition space during the event; drawings/winners will be announced during the afternoon break. The sponsor representative will choose a winner from among the raffle tickets collected at their exhibition space, announce the winner, and present the prize. Raffle prizes or must be received by
For more information or to express interest, please contact Patti Heid at pheid@homecarefla.org.